As a report from Michael Stelzner recently made abundantly clear, although the majority of marketers are using social media, most still have many questions about how to use it.
Workers Sharing Too Much Information On Social Networks
More than half (63%) of system administrators are concerned that employees share too much personal information on their social networking profiles, putting company infrastructure at risk, according to a new survey by Sophos.
NFL Draft More Social Than Ever
It’s finally coming – NFL Draft Weekend. For those of us who love the NFL, it has been a long time coming. The draft has some different elements this year though, and social media is a big part of it.
NFL.com is streaming live coverage of the draft throughout the weekend. And along with that, it is offering plenty of opportunities for fans to get engaged.
Social Media And Video Lead To Increased Online Engagement
Online engagement by Internet users is increasing in part as a result of a shift toward video content and social networking, according to a new report by Nielsen.
Since 2003, interests of the average online user have shifted significantly. Categories that consisted of portal-oriented browsing sites, such as shopping directories and Internet tools/Web services, used to be the most popular categories for user engagement.
Where Social Media Fits Into the SEO Equation
Unveiling the intricate relationship between social media and SEO, and how businesses can optimize both for online success.
Using Social Media To Grow Your Audience
Building your brand using social media is one way to reach an audience on a limited marketing budget. The session "Content Marketing Strategies: How to Leverage Social Media to Exponentially Grow Your Audience and Bottom Line," offered tips on enhancing your online presence.
Why Social Media Needs The FTC
While some people might think that Ashton and Oprah on Twitter is the only news, the real social media story happening at the minute involves the FTC (the Federal Trade Commission).
Cybersquatting Goes Social
Cybersquatting is not a new problem on the web. People have been squatting on domains for years. The Anticybersquatting Consumer Protection Act defines cybersquatting as registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. The cybersquatter then offers to sell the domain to the person or company who owns a trademark contained within the name at an inflated price. And it’s on the rise…
Paid Search Down, Social Media Up in the UK
Research from Hitwise indicates that online retailers in the UK are seeing less traffic from paid search efforts and more from social networks. Paid search traffic has fallen over the last year – the percentage of all UK Internet visits to online retailers dropped from 10.1% in March ’08 to 8.9% in March ’09 according to Hitwise’s Robin Goad.
Integrating Social Media with Email Marketing
A recent study from Ball State University, the Email Marketer’s Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. However, 46% of them intend to do so this year.
The study surveyed 351 email marketers and researched the habits of large brands like Carmex, TripAdvisor, and Papa John’s. Each of these has been successful in their efforts to include social media sites like Facebook, MySpace, Twitter, and Digg in their campaigns.