The concept of social networking has been around in management research circles since the 1950s but advances in computing technology and the runaway success of online social communities has rekindled interest in the topic within business organizations.
Social Web – The Five Percent Solution
September 2006 saw just about one out of every twenty US Internet visits hit a social networking destination. That activity had an impact beyond the social networking arena, with sites seeing a substantial runoff from the MySpaces of the world.
Social Bookmarking – It’s Not Everything
There was some buzz about social marketing lately, and, coupled with the link bait issue, it may form quite an impression that creating content to spread virally and to get links and Diggs is the way to go.
Social Commerce and Fatigue
“As much as people want to connect through the Internet, the practice also can have the opposite effect: Social Networking Fatigue,” so says the article Social Sites Becoming Too Much of a Good Thing (via: SteinBlog).
A Task for Any Social Media Business Initiative
I hope this post doesn’t come across as too snarky, but I couldn’t resist.
Requirements For Social Media Press Release
Chris Heuer and the social media press release working group have released the requirements for a social media release.
Online PR and Social Media Training
Blogs, RSS and Social Networking can be a minefield for PR practitioners.
Marketing Through forums and Social Networks
When Yuri interviewed me one of his questions was in regards to finding clients through forums. I thought I’d expand a little on that question and talk about how to use forums to market yourself and your business.
Social Media With Your Press Release
Of the many motivating factors for the use of social media press releases, there are two driving forces that stand out: The changing needs of the end consumer and increasing ease of use for the media.
Social Media Summary
Social Media seems to be a trend these days. Netscape just announced that they removed the whole sex channel from their website. That makes me feel a lot better actually and it’s at least a step towards a more cleaner frontpage.