Social search is a big market, and Yahoo, according to Thomas Hawk, may be floundering it. Other people feel that the company is doing all right in terms of social search, although they admit that its strategy could use some tweaks. This one subject aside, most onlookers can agree that Yahoo has been floundering in a lot of respects.
Factiva Social Media Roundtable
Some random notes and thoughts during Factive’s Social Media Rountable.
Trampoline Systems: Social Lessons
Charles Armstrong, co-founder and chief executive of Trampoline Systems, which bills itself as “Enterprise Software That Harnesses Social Behaviour,” is an ethnographer by trade and the study of human social phenomena, based on fieldwork, lies at the heart of Trampoline’s applications.
Computer Security Still Damaged by Social Engineering
Interesting article out of CIO magazine about Vista, and that while it is a highly secure operating system, with some neat things it can do, it still is not invulnerable to those programs that require social engineering to get the user to do something.
Online PR and Social Media for 2007
PR professionals and agencies need to get trained.
A Social News Site You Can Trust?
With all the social news sites out there do we really need another one? Don’t answer that question yet. What if there was a site that was different than Digg and Reddit? A site that did not rank stories based on popularity but on journalistic standards.
Sex Sells On Social Networking Sites
Companies have turned to the popularity of online social networking sites to help market their campaigns.
Social Media Guidelines For PR
It’s good to see that the CIPR, the body representing the public relations profession in the UK, has taken a lead in formally starting a debate about social media and PR.
Can Shopping Be Combines With Social Networks?
Looks like the American Marketing Association has its eye on social networks like MySpace as the shopping malls of the Web era.
Making The Most Of Social Networks
Search Engine Marketing is now the standard online, a beeline to a measurable ROI. But as marketers try to wrap their heads around social networking, and invent ways to utilize it to their advantage, it’s becoming clear that the branding opportunities are quite appealing, nearly boundless, limited not by money, but by imagination.