After spending a week writing “Social Media Killed the Press Release Star,” which painstakingly explains in great detail the need to improve the content and overall relevance of PR and press releases as well as putting a microscope on why the hell a social media (or let’s just call it “an overhauled”) release WILL exist, people still don’t get it.
Optimizing Your Social Media
In the last 6-12 months social media optimization has been a very highly talked about and discussed venue for traffic.
A Model for the Social Media CEO
This past weekend, the Saturday Interview in the business section of the NY Times focused on Jonathan Schwartz, CEO of Sun.
Traditonal PR w/ a Touch of Social Media
Launching a social media marketing campaign in concert with a traditional media campaign, such as press releases, is a great idea.
Social Media: PR’s Infectious Friend
The idea that social media can be indoctrinated into a greater marketing and PR campaign is beginning to sink in. When statistics and pinpoint targeting become a greater part of it, rather than the lack-of-control jitters undermining social marketing, expect to see Digg.com and other social networks added to campaigns as standard fare.
Ideas For Social Marketing
It’s safe to say the benefits of an effective social media marketing campaign are well worth the effort and commitment, but how about pairing these campaigns with traditional marketing (including online) efforts? Can a joint approach improve the exposure of the product you are trying to draw attention to? In a word – absolutely… In […]
Building Your Email List with Social Media
“The money is in the list” still holds true. Email is alive and well and being fed by social media sites.
Social Media is Popular Among the Inc. 500
Based on a just released study of familiarity and adoption among Inc. magazine’s 500 list of America fastest-growing companies, social media appear to be making greater than among the Fortune 500 firms.
BBC Weighs Its Social Networking Options
When I think of the BBC, I think of great television . . . of shows like “Monty Python,” “As Time Goes By,” and “Top Gear.” Then there’s MySpace, the social networking site that is most commonly associated with giggling teenage girls. Well, the BBC has announced plans to pursue social networking, but adults need not worry that the corporation is chasing after “that crowd.”
iPhones, Sports and Social Media
Introducing the biggest buzz attractor of the year (I know it’s early 07 but this particular object has everybody buzzing like mad) – the newly announced Apple iPhone. Before I get to the social media ramifications of this announcement, Endgadet has a great write-up about the iPhone – including some incredible pics of it in […]