Blackberry’s recent "Share Your Stories" campaign was inspiring for me, though probably not in the way they intended. I actually love my Blackberry, but their entire "Share your Story" campaign just struck me as lacking in any of the lessons many other marketers have learned about Web 2.0 marketing and what works in social media.
CIPR: Social Media Guidelines
Last November, the UK’s Chartered Institute of Public Relations (CIPR) issued a call to action to the PR community inviting comment on a discussion paper about the opportunities and risks social media present in public relations practice.
The CIPR’s plan was to incorporate it into the association’s code of conduct for members, following the public consultation.
Searls and Scoble on What’s Wrong with Social Media
I recently ran a post that encapsulated the most current memes on Social Media – what it is, isn’t, and what it should be.
I also made a case for why Social Media should be classified as "Social Media."
HGTV Adds Social Network
HGTV, the home and garden cable channel owned by Scripps Networks has launched a social network called Rate My Room. The new social community can be seen at HGTV.com.
Social Networking: Redux
Sites like Stumbled Upon, Digg, Reddit, and others might drive traffic, but the issues remain the same, who is really clicking on those recommendations?
Citizen Journalism, Blogging, Web 2.0, Democracy Player and management systems, Podcasts, and the whole host of other systems that we use to communicate with each other also drive other social issues and concerns.
What is Wrong with Social Media?
Over the last few days, there have been several discussions around Social Media and social media tools, with discussions ranging from its definition and intent, to its manipulation by marketers and whether it needs to be reclassified as something else.
Adobe Labs Testing Social Newspaper
MyFeedz.com launched quietly in ‘technology preview’ mode from Adobe Labs recently, offering a web-based application that learns from the visitor’s reading habits to continually improve the information it presents.
Social Media Headline Formulas That Work
Although content is important when you are trying to leverage social media sites like Netscape or Digg, the story title used for the submission maybe as important if not more important. Here are a few types of titles that I have found to be effective.
1. Increase Your [Blank] within [short time period]
Social Media, Blogs and Online PR: Their Power
When you attend conferences, read blogs or popular search marketing sites you’ll find plenty of subject matter experts in search marketing tactics ranging from search engine optimization to pay per click to local marketing and social media. It’s great to get those specific perspectives, but I get a lot of feedback from businesses that appreciate a more holistic approach to marketing online.
Social Media – What is it?
Dare Obasanjo is asking "what is social media?" Frank Shaw (he’s a VP with Waggener Edstrom and is one of the key people helping Microsoft out with its PR) admits he isn’t comfortable with the "social media" term too.