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Tag: social

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Social Media Content Audit

One of the most formidable barriers to the widespread adoption of social media tools within enterprises is fear of failure.   

What if we make blogs, wikis and other social collaboration tools available and nobody uses them?  Unlike the consumer side of the web where the fact that individuals seek out, self-select and manage the social software they want to use is a reliable indication of their motivation to use it, corporations simply have to take it on faith that somebody within the organization will think of something useful to do with these new tools. 

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How Social Media and Search Redefine Expert / Guru

Search marketing & social media have forever re-defined the way we find, qualify and think about expert and guru. Anyone with a website or online presence can put the word expert or guru next to their name, publish an article on whatever they want and market it to the world.

When online users vote for the article on the social media sites, other bloggers link to this article, and generally the ideas are either embraced or refuted. The article may then end up ranking for the key terms associated with his or her profession. The word without reference has lost meaning and the way a real expert or guru is viewed online has to do with if the online community has embraced them or not, or whether they can market to an audience and then perform or verify what they said /claim is actually true.

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How an Airline Can Use Social Networks

There is usually only one situation when travelling by air that warrants travellers banding together in a community.  Unfortunately, it is usually when they unite in dissent and outrage about the way they are being treated by airlines. 
Apart from the "community" of frequent flyers, the airline industry has typically done a terrible job of fostering social interaction between passengers, which is why often this interaction is happening on communities like FlyerTalk.com.  This and other sites like it are dedicated to travellers sharing tips with one another on how to manipulate the system, travel smarter for cheaper, achieve preferred status in frequent flyer programs faster, or simply talk about the airline industry from a traveller’s point of view.  Again, the community is talking around airlines and not with them.

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8 Reasons Social Media is Hot

For the past five years, the three primary search engines have dominated the online advertising industry.
The market share for search engines has brought them to virtual peak in the industry, as the effectiveness of click pay per click campaigns is questioned against the weight of click-fraud and other emerging advertising options.
All is not lost. According to a survey of 1,010 advertisers and media types including online, print, events, TV/radio/movies from Outsell, Inc the annual report on ad spending suggests:

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