WebProWorld
Social news sites come to prominence largely over the controversies associated with people gaming them, and without people gaming them few would ever garner a critical mass. Marketers spamming a social news site is part of the growth cycle.
Andy Hagans highlighted 17 social sites that send traffic.
Fox Interactive Media – and about half a dozen other companies – conducted a study to determine the value of social media for marketers. Sampling 3,000 US internet users, they discovered…
Charlene Li at Forrester Research has introduced a new buzzphrase: social technographics.
It’s all about using the right technologies to build relationships.
Fox Interactive Media has released findings from a study that looked at the growth and marketing power of online social networks.
Over 70 percent of Americans ages 15-34 are using social networking sites on a regular basis. The sites see a spike in traffic during primetime hours, which improves communication with family and friends along with building brand connections.
Alex Krupp, whose blog I haven’t come across before, makes a lot of sense in his latest post about social networking (which is fitting, since his blog is called Sensemaking). He notes that the term “social network” has become so over-sold that it now causes many venture capitalists to run screaming in the opposite direction, and startups are pitching their businesses in cliched Hollywood movie terms: It’s like MySpace meets Flickr, or Facebook meets Pornotube.
If you followed the Stowe Boyd kerfuffle a few months ago – the one in which he says, broadly, that PR people don’t “get it” regarding social media – you’ll be interested in listening to Stowe talking to Eric Schwartzman in the latest
MediaPost reports on an In-Stat report that says the honeymoon is over for social networks. It’s time to root, hog, or die: “They need to start generating revenue now or bow out of the race, according to a new report from In-Stat. ‘In order for a social networking site to be successful, it must attain a critical mass, and competition is fierce to attract new members,’ said In-Stat analyst Jill Meyers.”
There’s an unholy trinity of money making niches that are said to be perpetually profitable.
If you’re looking for a ‘permanent niche’, look no further than ‘Pills, Poker and Porn’.
I’ll jump to the punchline first: What’s the one thing that’s wrong with social content sites like digg? The content!
web 2.0 EXPO: The Social Media Revolution | mad dog in the fog – Yesterday, Robert Scoble, Chris Pirillo, Jeremiah Owyang and myself participated in a panel on The Social Media Revolution at O’Reilly’s Web 2.0 Expo.
