As I like to do when a post involves some ‘creative thinking’ I am warning you on this one. TechCrunch is ‘reporting’ the Wall Street Journal’s possible attempt at creating a social community (WSJ Connnect) that could compete with the LinkedIn set. I realize that outside of the Microsoft-Yahoo nuptials there has been little to discuss in the online marketing space as of late.
The Most Important Social Media Strategy for Making Money
Earlier this week, Murdok reported on a study from WetPaint and the Altimeter Group, which indicated that brands who engaged with customers more through social media performed better financially.
Ning Doing Well On The Social Networking Sidelines
With all of the talk regarding social media it seems that the inordinate amount of the attention goes to the big 2; Facebook and Twitter. While they do tend to generate significant drama and even some real news there is more to the social media space. In fact, there are those who see the social media universe fragmenting into very specific verticals so those of like mind can gather online without having to see that your friend just had a great breath of air.
How Airlines Are Fairing With Social Media
We are all getting comfortable with the place that social media outlets can have in the business process. Public relations, human resources, legal and sales can all benefit. At the present the most common application is customer service. While customer service is always important, the advent of social media has created customer service in ways that most companies never imagined.
Facebook Most Popular Social Site In The U.K.
Nearly thirty million (29.4) people in the U.K. accessed at least one social networking site in May, averaging 4.6 hours per visitor during the month, with Facebook ranking as the most popular property, according to comScore.
Brands Can Still Do More With Social Media
When it comes to social media, about 33 percent of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish.
For the report, Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences purchasing decisions. Overall, 80 percent were members of at least one social network and 40 percent were active in two.
Wildfire Founder Talks Social Media
Murdok spoke to Victoria Ransom, founder and CEO of Wildfire Interactive, about social media and the company’s social media tool Wildfire Promotion Builder used to create a variety of campaigns on social networks.
Murdok: What gave you the idea to develop the Wildfire Promotion Builder?
LinkedIn Founder on the Future of Social Data
LinkedIn Founder Reid Hoffman is featured in a video from Nokia’s IdeasProject.com. He talks about new products being created from the social data that is available on the Internet.
8 Tips for Combating Social Profile Spam
The way of the web has become very social, as you are more than likely aware. Fortunately, this makes for more widespread conversations about any and all issues that are deemed worthy of discussion by anyone on the Internet.
Unfortunately, it also opens up many pathways for abuse including spam, which can quickly turn a positive user experience into an ugly one.
Corporations Lag On Adopting Social Media
Social networking has increasingly become more visible in the workplace, and its functionality is being leveraged by companies globally, according to a new survey from Frost & Sullivan.
A majority (80%) of respondents said they personally use Web 2.0 technologies to connect and share with friends and family while at work. More than half (54%) said they use social media for professional purposes such as connecting with colleagues, generating leads, and working on projects.