When the web was relatively new, I worked with a large insurance company to help them begin a monitoring program, this in the days before eWatch and other monitoring services. After the program was in place for a few weeks, the media relations manager got in touch with me to tell me how much time the effort was taking. A few months later, though, he reported that what initially was taking him several hours now got done in 15 to 20 minutes.
What happened? Something new and alien evolved into a routine.
Looking at the Future of Social Media
This post at Search Engine Journal references a social media project at Carnegie Mellon called Socialstream which, among other things, was created to "rethink and reinvent social networking".
Americans Spend Less Time On Social Networks
I’ll admit it: I’m not the most social person you’ll ever meet. In fact, it seems like a lot of Americans aren’t all that social, compared, at least, to people from South Korea, Brazil, China, and Mexico. This is one of the findings of a new Ipsos Insight study.
Google, Yahoo Quietly Develop Social Networks
So Google’s Orkut hasn’t taken off where it counts and the company missed its chance to buy MySpace for the half the price News Corp. paid for it. And Yahoo couldn’t get Facebook CEO Mark Zuckerberg out of bed long enough to negotiate a successful buyout. Must be why both of them are working on new social networks on their own, on the sly.
The Other Boomers Get A Social Network
If you didn’t know there was a Generation Jones, you’re not alone, and those of this generation are not alone either – a new social network called Boomj.com aims to connect them, ridding them of the more ominous moniker, "the lost generation."
Social Networks Feed Photo Sharing
I’ve put exactly one picture on MySpace; my Facebook profile contains a whopping five or so. Yet a new Hitwise report proves that this is not the norm, and that traffic from social networks gives an extreme boost to a lot of photo-sharing sites.
Social Networks and Online Retail
Social networks and online communities have little impact on online retail sales according to a report from JupiterResearch, "Us Retail Consumer survey, 2007."
MSNBC Skips Social News Trend
Standing out for your online news offering is rapidly becoming almost impossible for publishers.
The Definition of Social Media
After publishing, "The Future of Communications – A Manifesto for Integrating Social Media into Marketing," I decided to take a short break. I wanted it to reside online for people to discover before it was pushed down the page with every post to follow.
Google Gets Mentioned A Lot In Social Media
As “Brands in Social Media” go, Google, Yahoo, Apple, and Microsoft stand head and shoulders above the rest. Indeed, Google appears to receive more than ten times as much attention as Amazon. But even within these four leaders, there are some big differences.