Consumers are sharing best-of-Web content with bookmarking and tagging sites like Del.icio.us and StumbleUpon. Flickr, YouTube and Technorati tap into "tagging" to categorize material, so people interested in topics can locate community finds. This session is a marketer’s guide to using bookmarking and tagging effectively.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
SMX: Extra! Extra! The Social News Sites
Digg, Netscape, Reddit, Newsvine and others allow community members to share and rate news stories.
They are primary news sources and influential outlets that must be considered by marketers. But don’t expect to post your old-school press release and get a good response! Learn how these sites work and how to best tailor your message for maximum visibility on them.
SMX: Care And Feeding Of Social Networkers
"Effectively Leveraging Social Networking" panelists at SMX Social Media in New York suggested an attentive approach to attracting visitors from those sites.
SMX Social Media: Conference Coverage
The latest revolution on the Web is social media. First dominated by teens and early adopters, the social web is branching out to include everyone, which makes Digg, StumbleUpon, Reddit, del.icio.us, and Netscape prime billboard real estate.
SMX Social Media: 12 Tips For Dealing With Digg
On average, a story making it to the front page of Digg.com gleans 129 links and generates over 10,000 visitors per hour to a website, or so say the experts at the SMX Social Media event in New York.
SMX Social Media: Hi, Linkbait Chum
At the SMX Social Media conference in New York City, panelists discussed the murky topic of social media sites, and how to draw traffic from them to your site.
Social Networkers Love Their Leisure
Though many think of Facebook and other social networking sites as destinations for people who find pizza and beer a frequent financial challenge, these users have been hitting various leisure-oriented retail sites in droves.
Social Media – PR Folks are Just Doing It
“I have been impressed with the urgency of doing. Knowing is not enough, we must apply. Being willing is not enough, we must do.” — Leonardo DaVinci
PR/Marketing folks have been busy doing more than playing with social media. Here’s a quick, incomplete and unofficial list of pointers.
Corporate Image in the Age of Social Technologies
Every company is a media company now – so sayeth Richard Edelman during his presentation.
Social Networking & UGC in Today’s Media Environment
From the Playboy perspective with Christie Hefner – that true brands represent attitude and a point of view, that can be moved from one product to another. It can play in different spaces.