Fickle yet valuable, traffic from social media sites represents a way of generating lots of page views in a very short, and profitable, period of time.
Tax Prep and Social Media
The post starts with a question for two reasons: 1) There’s a disclaimer: my agency, 360i, has been working on the emerging media strategy for the campaign described below in conjunction with other agencies and of course everyone at H&R Block.
Social Media Architects and Developers
[I wanted to post some quick thoughts here which I think put today’s Voce news in some additional context…] So in my previous post, I touched on an observation, a belief really, that there’s a widening gap within this bubbling ecosystem of social media practitioners.
Performance Of Social Media Marketing Decidedly Mixed
It’s one of those life lesson clichs: you win some, you lose some. And where social media is concerned, you may also just give up some, because a new study found a wide mix of results when social media was used for marketing efforts.
Social Networks for Grownups
From the beginning the social network craze was fueled by the young. The Next Big Thing often is. But as those Next Big Things become household names, the inevitable is occurring: grownups and youngsters are reminded they don’t always get along so well.The young crowd is looking around the MySpace party and wondering who called the cops (and their parents). The older crowd (and by older, I mean the 30-somethings and above) strut into Facebook only to feel like the creepy old guy dancing by himself at the club.
PR Newswire & CSRWire Team up on Social Network
PR Newswire’s ProfNet expert network has partnered with CSRwire.com, the Corporate Social Responsibility Newswire, to form a social network for people who are experts in corporate social responsibility (CSR) issues. This new social network will allow corporate social responsibility experts to congregate and share your expertise with your peers and with the media.
NY Lawmakers Propose Bill To Make Social Networks Safer
New York lawmakers have introduced legislation aimed at protecting minors from sexual predators on social networking sites.New York Attorney General Andrew Cuomo, State Sen. Joseph Bruno and Assemblyman Sheldon Silver released details of the Electronic Security and Targeting of Online Predators Act (E-Stop), which would prohibit convicted sex offenders from accessing social networking sites like MySpace or Facebook.
Considering the Leap Into Social Media Marketing
Lately we’ve been working with quite a few CMO’s at companies that are considering the leap into social media marketing, many of which are in the process of choosing a social media agency, nailing down scope of work, and all of which are still unsure if it will be a good or a bad investment. To be honest, this is a scary leap for marketers, who are being pushed from competitors and internal staff to enter this space , and who then feel the inevitable pressure to quantify their results.
PR Practitioners and Social Media
Over the next few months, I’m leading a couple of half-day workshops for the Chartered Institute of Public Relations (CIPR) as part of their CIPR Masterclass training programme. The first of these takes place on February 26 at the CIPR’s headquarters in central London.
A Very Brady Social Network
Greg Brady — you know, from the Brady Bunch — isn’t really Greg Brady, though Barry Williams, the actor who played the iconic character, doesn’t mind if you call him that. In fact, the character serves as an excellent brand vehicle by which Williams can reinvent himself online via a new social network for fans called The Greg Brady Project.