Press releases are a form of online marketing that we don’t discuss very often. They don’t have the new and exciting appeal of social media or even search engine marketing, but they’ve been around a lot longer and are still working. In fact, they can play right into those other forms.
Social Network Users More Vulnerable To Security Risks
The majority of social networking users are vulnerable to online security problems with less than one third taking actions to protect themselves, according to a new survey by AVG and the CMO Council.
According to the poll results most social network users fail to perform the following basic security measures on a regular basis:
Toshiba Launches Social Network for Employees
Toshiba announced today it is launching a social business network called eXCHANGE, aimed at connecting its sales, service, administrative and corporate employees in the U.S.
Toshiba says eXCHANGE is similar to other social networks, such as Facebook, LinkedIN or MySpace and it will offer members an online forum to share and seek information, including best sales practices, user generated information and product tips.
CareerBuilder Launches Social Network
CareerBuilder has announced it has launched BrightFuse.com a social networking site geared towards professionals.
To clarify CareerBuilder originally launched BrightFuse in February 2008, but in its announcement it does not mention this detail. Murdok contacted CareerBuilder for a comment but did not receive a response before publication.
Social Media: A Day In The Life Of An NFL Player
The Cincinnati Bengals wide receiver, formerly known as Chad Johnson, has been tweeting for sometime now. With just over 110,000 followers on Twitter and his own show on USTREAM, Ocho is giving the everyday fan a chance to see the daily life of an NFL player… however wacky the life may be.
Facebook Most Popular Social Site In Australia
More than 70 percent of Internet users in Australia visited a social networking site in June, up 29 percent from the previous year, according to a new study from comScore.
"Social networking continues to grow in popularity both across Australia and throughout the world," said Will Hodgman, comScore executive vice president for the Asia-Pacific region.
Social is Only Going to Become More Important to Search
Are you ready for the future of search marketing? It’s going to creep up on you if you are not. In fact, it’s already creeping. How long have you spent worrying about keywords? Is that all you worry about? Hopefully not, because there’s a lot more to successful online marketing than that, even search marketing.
Google Reader Gets Much Needed Social Features
Google has added a number of new features to Google Reader. The biggest one, which is long overdue, is the ability to share content on other social networks. This seems like it should have been available for ages, but it has been MIA until now.
Google’s Latest Move as a Social Network
Last week, Google introduced social gadgets for iGoogle in Australia. Today they have made them available in the US. Well, they’ll be gradually rolling out starting today, anyway.
The social gadgets let users share, collaborate, and play games with their friends. There are 19 of them at this point that have been debuted today. They include things like:
Making Money With Social Media Marketing
Social media marketing can be a very effective thing, and at SES San Jose, more than a few people drove this point home during a session called "Turning the Social Web Into Real ROI." The session focused on Facebook, in particular.
Coverage of the SES San Jose conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.