Tag: social

Americans Favor Businesses With A Social Media Presence

More than half (60%) of Americans interact with companies on a social media Web site, and one in four interact more than once a week, according to a new study by Cone LLC on social media.The majority (93%) of Americans believe a company should have a presence in social media, while 85 percent believe a company should not only have a social media presence but also interact with its customers via social media.

Universities Use Social Networks for Applicant Screening

When you’re a kid, say in high school, you don’t always consider the potential consequences for all your actions, especially on a career level. This is even truer when you don’t even have an idea of what you’re going to do with your life. When I was in high school, I had no idea that I would eventually be writing for an online publication. I didn’t even know where I would be going to college. I’m glad social networks were not in existence yet (not that I’m admitting to any foul behavior).

More Businesses Embracing Social Media

More employers are becoming open to allowing social media use in their organizations.In a 2007 survey from Awareness Inc, 37 percent of business allowed their employees to use social media applications during business hours. In 2008, 69 percent of businesses allow their employees to use social media for business.Currently, 75 percent of employees use social networking sites such as Facebook, MySpace and LinkedIn for business purposes, up 15 percent from 2007.

Majority Of Companies Avoiding Social Media

The majority of businesses have no formal plans to adopt social media or use its benefits that can lead to better customer relations and increased sales.Fear and apathy are the primary barriers to using social media, according to a global survey by Avanade, an IT consultancy company.Over half of respondents to the survey said senior executives and IT staff resist adoption out of fear it will reduce employee productivity.  Sixty percent believe management does not understand the potential social media offers employees and customers.

iSkoot Brings Social Networking IMs to Mobile with Ex-Facebook App

iSkoot, a company that is known for its solutions for the use of VoIP on mobile devices, is looking to branch out its services, and is doing so with its purchase of social network IM client Social.IM. Social.IM gained some popularity as a way for Facebook users to chat, but Facebook eventually released their own application for this purpose.

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