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Is Social Media Good or Bad For Business?
Business owners often struggle with the question of whether or not their employees should be using social media in the workplace. There are obvious reasons why they shouldn’t, but there are certainly potential benefits as well, and unfortunately not a lot of clarity to the matter. So let’s look at this from several different angles. Stats
Social Media Causing Data Leaks At Work
For large companies, the costs associated with malware now amount to an average of more than $125,000 per month.The costs of repairing malware attacks and corporate data leaks have increased along with employee usage of Web 2.0, and social media at work, according to a study commissioned by FaceTime Communications.The use of social media applications is popular with more than 60 percent of all companies surveyed having eight or more these applications in use on their networks.
Microsoft Playing With Social Search Personalization
The customer who says "I don’t like that" is loathed by companies everywhere. Their ideal customer says "I don’t like that," explains why, and offers a reasonable suggestion, instead. Microsoft is trying to bring users possessing this mindset to an experimental search engine called U Rank.
More Journalists Embracing Social Media
Journalist’s use of online resources to cover news stories continues to be more extensive then believed by public relations professionals, according to a study by Bulldog Reporter and TEKgroup International, Inc.
Yahoo Tries Social Media From a New Angle
Last month, Yahoo Mash was shut down before ever leaving beta form. If you’ve never heard of Yahoo Mash, you’re not alone. It didn’t really catch on – hence the shut down. It was Yahoo’s attempt at a social network, presumably made to compete with MySpace, Facebook, and the like. That didn’t quite pan out.
GoDaddy Gets Smart and Social
GoDaddy has released as service called SmartSpace, which it claims will make creating web sites – complete with blogs, chat rooms, email addresses, photo galleries, and video showcases – easy for people that are not the least bit "tech savvy."
Survey Shows How Much People Make in Blogs & Social Media
Read Write Web conducted a survey with some quite interesting results. They asked 20 bloggers and social media consultants (that they claim to know and trust) what kind of money they make with their blogging gigs. The agreement was for RRW not to disclose their names, and for the bloggers themselves to be honest about their earnings.
Getting All You Can Out Of Online Social Communities
So you’ve entered the land of brand-building in online social networks. Now what? Online communities can be great places for marketers to learn and engage with their customers and other consumers. In order to get all you can get out of it, there are certain guidelines to follow that may help. Below are the 5 Commandments for How to Act in an Online Social Community.
Majority Of Fortune 1,000 Companies Will Use Social Media
Social media will be adopted by more than 60 percent of Fortune 1,000 companies with a Web site by 2010, according to research firm Gartner."A key benefit of establishing a community is the amount of information an organization can gain about its customer base, which can be used for short-and long-term customer relationships," said Adam Sarner, principal research analyst at Gartner.