IBM Creating an Army of Evangelists
Silicon Valley Watcher: Early next week IBM will introduce the largest ever corporate blogging initiative in a bid to encourage…
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Tag: social media strategy
GM: Poster child for the executive blog
Since General Motors began the GM FastLane Blog in early January, it's attracted considerable attention from business communicators. That attention…
Can Coporates Blog?
When it comes to the blogosphere, companies can be damned if they do and damned if they don't, so what's…
Good Model For a Leadership Blog
The GM FastLane Blog is attracting quite a lot of commentary and opinion, with varying views being expressed on how…
Opportunity Knocks for Corporate Communicators
A few immediate reflections on The New Communications Forum 2005 which took place in Napa, California over the past two…
Ideas Happen with MSN
After receiving unprecedented Web traffic and targeted consumer response for its inaugural Ideas Happen contest, Visa has again chosen MSN…
Immediate PR Response in the Blogosphere
The blogosphere is an odd thing, with a lot of influence. You post one thing, it gets picked up by…
Online Network Tips for Home Business Owners
The most powerful word in the advertising and promotion industry, NETWORKING! Networking is essential to your business. Not only will…
Blogging For Business – Great Reasons For Every Business To Start A Weblog
If Howard Dean's failed political campaign accomplished anything, I would say that it brought to the mainstream the use of…
Online Activists’ Lessons For Online Business
Over a 48-hour period, the online political activist site MoveOn.org, ran a groundbreaking online Democratic primary that netted 317,647 votes…
