In Bloggers We Trust
During the past week several companies and press have trusted me with information they would rather not let out into…
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Tag: social media influence
The Power of Customer Evangelist Marketing
In the minute that has elapsed since I sat down to write this column, PubSub reports that the blogosphere grew…
The Rise of the Empowered Consumer
The Economist has a fascinating story about the increasing power consumers have in today's marketplace. Snippets...
Marketing “Gurus”: Do You Need One?
Its become fashionable to bash marketing "gurus" nowadays. There are some for whom the prospect of even looking at someone…
The Something-For-Nothing Syndrome
You've had a long day. You're tired from working all day long and tired of having to watch every penny…
15 Minutes of Fame: Unconventional Marketing
Everyone has (within their lifetime) what Andy Warhol referred to as "fifteen minutes of fame", sometimes this fame comes by…
How To Infest The ‘Net
People are slowly recognizing the importance if not the necessity of using viral marketing in their online marketing campaigns. Therefore,…
How to Get Famous Fast
Walter Winchell was the most influential newspaper columnist of the 1930s and 1940s, a time when newspapers were the most…
Measuring Your Worth
It has been said that your worth can best be measured by the benefits others have gained from your success.…
Everyone is an expert – who should you believe?
When I started my online business a year ago, I was absolutely overwhelmed by the number of web sites that…
