Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities…
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Tag: social impact
Get Unstuck: Use the Power of Volunteering
I have been a volunteer my entire life. At church, school, in the community, you name it; I've tutored, walked,…
USE THE INTERNET TO HELP BUILD A BETTER WORLD
Each one of us has been uniquely created by God as a very special person. I truly believe each one…
5 Ways to Make a Difference with your Business
Entrepreneurs are blessed with the incredible gift of being to choose their own destiny. The question is what will you…
Cranky or Sweet Money?
Have you ever handed someone money when you knew they really needed it? Did you notice what their face and…
The Art of Giving: Philanthropy as a Business Strategy
Explore how businesses can leverage philanthropy for brand recognition, using the success story of Crustacean in Beverly Hills as a…
