A third of Internet users visit social networking sites at least monthly, and 40 percent of email users visit social sites to gather product information and recommendations, according to a new study by Silverpop.
The study "Emails Gone Viral: Measuring ‘Share-to-Social’ Performance," found that shared emails delivered an average increase in reach of 24.3 percent and this is set to increase as sharing becomes more mainstream. On average, social sharing leads to an additional 1 percent of opens.
Responses To Twitter and Fox’s Social Media TV Experiment
Earlier this week we told you of Fox and Twitter teaming up to create some buzz about repeats of the shows Fringe and Glee. Well, hopefully there is no such thing as bad press because the comments we received about the experiment were unanimous: FAIL! Check out our impassioned reader feedback.
Ginger Says:
September 3rd, 2009 at 10:02 pm
Social Media Marketing Not Working on Women
A study from ad:tech Chicago and Q Interactive’s "Women Channel" found that women don’t seem to be incredibly influenced by social networks when it comes to purchasing decisions. In fact, 75% of the thousand women surveyed claimed that they were uninfluenced by these channels.
NFL Looking To Tighten Up Social Media Rules
While it’s probably not fair to attach the “No Fun League” tag to the NFL in this instance it certainly makes for a better headline, so there. The league, which earlier this year linked itself to the US Marine Corps and others by limiting social media use by its ‘employees’ has expanded those terms before the start of the regular season.
Security Issues Holding Back Social Media’s Potential
Social Media’s rise in popularity has created some very real problems for the Internet and its users. Social networks like Facebook and Twitter have seemingly opened the floodgates to security troubles, and over the past few weeks, this has been accentuated by a number of issues and studies.
MySpace And Facebook Top Social Networking Sites For Display Ads
Social networking sites in the U.S. accounted for more than 20 percent of all display ads viewed online in July, with MySpace and Facebook combining to serve more than 80 percent of ads, according to a new report from comScore.
"Over the past few years, social networking has become one of the most popular online activities, accounting for a significant portion of the time Internet users spend online and the pages they consume," said Jeff Hackett, comScore senior vice president.
Social Networks Leaking Users Data To Tracking Sites
Many popular social networking sites typically make personal information available to companies that track users’ browsing habits and allow them to link anonymous browsing habits to specific people, according to a new study by the Worcester Polytechnic Institute (WPI).
"When you sign up with a social networking site, you are assigned a unique identifier," says Craig Wills, professor of computer science at WPI.
Criminals Using Social Networks To Target People
Users of social networks are giving away vital information about themselves and their whereabouts that is being used by criminals to create a list of targets, according to a new report by the British-based insurance firm Legal & General.
The report "The Digital Criminal," found 38 percent of users of sites such as Facebook and Twitter have posted status updates detailing their vacation plans and 33 percent have posted status updates saying they are away for a weekend.
Executives See Value And Danger In Social Media
Social media has become a common communication tool in the U.S., driven by the fact that Americans’ time on social networking sites has increased by 73 percent in the past year, according to a new survey from Minneapolis-based Russell Herder and Ethos Business Law.
When it comes to using social media in a corporate setting, fifty-one percent of executives surveyed said they fear social media could reduce employee productivity, while 49 percent said that using social media could damage a company’s reputation.
Content Sites More Popular Than Social Networks
The majority (53.1%) of Internet users belong to at least one social networking site, but the amount of time spent on the sites is somewhat short, compared to overall time spent online, according to a new report from Burst Media.
Among 18-34 year olds, 40 percent spend less than 30 minutes per day on sites like Facebook and MySpace. The top content categories for that demographic actively seek out entertainment news (48.6%), gaming (40.5%), local/national news (37.3%) and social media (35.5%).