Google wants to make sure you don’t forget about Google like you forgot about Dre. With Bing, Microsoft has created the most buzz the company has ever seen in the search industry, and it is spending a large (and well-publicized) sum of money to make sure people know about this one.
The SEO Snowball Effect
SEO can seem like a long hard slog with little to no reward at times. Your mind often racing, constantly thinking about keyword phrases, H1 tags and links as you lay in bed trying to catch a few winks.