WebProWorld
Compete has shared some data from its Smartphone Intelligence survey. The findings indicate that smartphone owners prefer personal and social apps, and that they’re open to targeted ads.
According to Compete, entertainment, games, music, social networking, and weather are the most popular app categories across all platforms. Findings include:
In terms of sales of mobile phones in the U.S. feature phones still account for a considerable share of the market, even as smartphone sales continue to increase their share of overall handset sales, according to a new report from The NPD Group.
Sales of new feature phones decreased 5 percent to 72 percent of new handset sales in the second quarter, while sales of new smartphones reached 28 percent of overall purchases, a 47 percent increase year-over-year.
Global mobile phone sales reached 286.1 million units in the second quarter of 2009, a 6.1 percent decrease from the second quarter of 2008, according to a new report from Gartner.
Smartphone sales were a bright spot for the industry, surpassing 40 million units, a 27 percent increase from the same period last year, representing the fastest growing segment of the mobile devices market.
AdMob has released its Mobile Metrics report for April, which compares market share of smartphones by operating system to market share of mobile web and application usage. The report also compares smartphone browsing of mobile web sites to smartphone browsing of HTML sites.
The firm determined that smartphones accounted for nearly 3 times more usage than their relative market share. With regards to usage of mobile sites and HTML sites on mobile devices, AdMob found relative usage of both to be highest on Apple and Android devices.
More than a third (38%) of U.S. mobile phone users remember seeing advertising on their cell phones in the first quarter of 2009, with smartphone owners recalling 59 percent of mobile advertising according to a new study by GfK Technology conducted on behalf of social networking service Brightkite.
For smartphone users, the top format is mobile advertising, while for regular phone users, it is SMS. The report found an increase in the types of mobile advertising formats that consumers are noticing.
Mobile advertising marketplace AdMob has released its Mobile Metrics Report looking at statistics for the month of February. It highlights some interesting trends in Smartphone Market Share.
Even in the current economic climate, smartphones managed to continue to gain significant market share on a global scale over the past six months. This market share rose from 26% to 33% in February.
In the fourth quarter of 2008, global sales of smartphones reached 38.1 million units, an increase of 3.7 percent over the fourth quarter of 2007, according to Gartner.
Worldwide sales of smartphone for 2008 reached 139.3 million, up 13.9 percent compared to 2007.
Sales of smartphones to U.S. customers hit 9 million units from January through July 2008 compared to the same time period last year, representing an 84 percent increase.Overall handset sales and revenues dipped in the U.S., but smartphone revenue increased 71 percent hitting almost $4.7 billion. With the launch of Apple’s iPhone in July, Apple took the second spot in smartphone sales, behind RIM.
Spat asks why Microsoft doesn’t make a bigger deal about the SmartPhones when it comes to the iPod.
