If you work for a smaller paper or you have a favorite local paper that you simply don’t want to see fade into the sunset this is OK news. I can’t honestly say that there is real good news. It’s about the newspaper business after all.
Online Advertisers Should Consider Smaller Sites
Online advertisers should be open to placing their ads on smaller sites and not always focus on large sites according to new research from Media-Screen. The “Net pop| Response” study found that small long-tail Web sites are valuable to consumers and online advertisers.
Smaller Barriers to Increase Conversion Rates
Every online business is focused on their sales conversion, or so I hope. Unfortunately the average online conversion rate is around 3-4%.
Microsoft Also Readying “Haiku”, A Smaller Origami
Lots of people are writing about how Microsoft is still doing development work on “Haiku”, the code-name for an even smaller PC form factor than the “Origami” Ultra Mobile PCs.
Do Smaller Advertisers Do Better With Google?
Danny Sullivan points to a survey that shows Google advertisers say they found their ads more effective than Yahoo and (much more than) MSN.
Warning: Objects Within Your Browser Window Are Smaller Than They Appear!
Is your internet window showing objects (companies) that seem larger than they appear? I think so.
Attack Smaller Searches To Get The Big Ones!
Searching online can not only be fun, but you sometimes need to be downright inventive.
Ecommerce for the Smaller Business
The amount of people in the UK starting up their own business has soared over the past year, with Britain now second only to the USA in terms of entrepreneurship among industrialised countries.
Choosing An Agency: Smaller Can Be Beautiful
Are you on the client side? It’s not easy being in your shoes these days. The three-martini lunch went decades ago. Marketing departments have been chopped in half or worse. Budgets have been cut with a meat cleaver.
When the Pie Gets Smaller, Have a Second Piece
Doing business on the internet isn’t an option for most business people anymore. It’s a necessity. But what happens when your business niche shrinks?