The Pay-Per-Click Strategy That Works
Here's a PPC keyword strategy you might want to consider: Phase I Use highly relevant keyword phrases of at least…
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Tag: small business marketing
Low-Cost Marketing With Business Postcards
Modern, low-cost business postcards can drive a high volume of traffic to your web site, generate a flood of new…
How Much to Spend on Advertising Part II
In part I we looked at three things you need to decide before you can calculate how much to spend…
Ten Ways to Get SEO Clients… beginning with your local market
If you're a professional search engine optimizer, the field is wide open for you as far as clients are concerned.…
How Much Should I Spend on Advertising My Site?
At least once per week I get this question. It's not an easy one to answer. If you are just…
Yes, Public Relations Can Help Your Business
Do you worry about certain behaviors among your most important audiences because those behaviors are vital to achieving your objectives?…
Five Ideas for Unique (and Cheap) Marketing
Home-based businesses generally lack the large marketing budgets of bigger companies, but a smaller budget doesn't have to stop you…
The Fallacy of Free Advertising
The temptation to turn towards free marketing resources can be an irresistable call, particularly to beginners on tight budgets. However,…
Public Relations: Antidote for Small Business Failure
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a…
13 Best Marketing Tips for Small Business
I've been involved in marketing and direct marketing since…my God! Am I that old already? Anyhow, over the years I've…
