Anyone who has worked in sales knows that features are what something is, whereas benefits are what it does for you. And that’s easy to incorporate when you’re writing about your product or service.
“5 Ways to Make Your Presentations Sizzle”
1. If you’re currently using visual aids, stop for a while. It’s really easy to try and let the slides give the presentation, which just doesn’t work well. Try giving a speech without them; it forces you to focus on your technique.