Tag: sitelinks

Ask Provides Sitelinks in SERPs Too

Ask is expanding its Ask Domain Nav product, which has been rolling out in phases since the end of last year, when it began beta testing the domain navigation product.

It’s very similar to what Google has been doing, and has incidentally also expanded upon recently. Last week, Google announced it was adding sitelinks for more search results. Here are screenshots of both Ask’s and Google’s versions:

Google Adds Sitelinks for More Search Results

Using Google for searching the web, you’ve probably seen some results pages from time to time that have the top result displaying a number of secondary links underneath it. These links go to different pages within the site.

Simply referred to as "sitelinks," such pages might take you to an about page or a help page, or really anything deemed beneficial to the user by Google’s algorithm. The example below for a NASA search displays links for Gallery, Missions, Aeronautics, etc.

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