Over the last few years there has been much emphasis on project management methodologies such as Prince2. The introduction and roll out of these structured techniques helps set expectations amongst the wider community about what the project manager will do, and the manner in which communication will take place.
Silver Surfers: Successful Online Marketing to Seniors
If you are marketing to an older audience, don’t discount the value of a website. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy.
When Silver Birds Die
Once upon a time in a land far, far away, there was a great flock of silver birds which soared proudly through the heavens. Piloting these great silver birds were men in freshly pressed blue uniforms who lived in fine stately homes, owned nice cars, and enjoyed the finest things in life.
Content Management: Seeking The Silver Bullet
There is no silver bullet that will solve your web content problem. There is no magical formula, no sleek software, that will take away the pain of badly written, badly organized content. Creating quality content that is well organized requires a lot of training, skill and hard work.