Tag: siebel

ADTECH – B2B Marketing Ideas From Siebel And Oracle

Marketing tech is a tough business. Oracle and Seibel think they have it down pretty well.

Bill Carper is the Sr. Director, Global Campaigns And Direct Marketing for the Oracle corporation. As he was on a panel with a representative from Siebel he opened his remarks with the quip, “those who came to see a blood match between Siebel and Oracle are going to be disappointed.”

Siebel Takes (Another) Shot at ASP Model

After a good bit of speculation, IBM and Siebel have finally embraced the software-as-service model with the announcement of an on-demand, hosted CRM offering. “Siebel coming back into the ASP marketplace, after previously launching and then killing Sales.com, is clearly a defensive response to the success that other vendors, specifically salesForce.com are enjoying,” says Jim Dickie, partner, CSO Insights. “I doubt that this will have a major impact on their enterprise-Fortune 500 account business, as the majority of those firms want to manage their CRM applications internally for a variety of reasons.”

Marketing and Sales Alignment: How Siebel Does It

Siebel Systems is best known for its commanding share of the CRM market. Recently, the company has opened up to showcase how it uses its own marketing software to support some of the best practices in marketing and demand generation. You need not worry; this is not a Siebel commercial. As you will quickly realize, this is mostly about organization, process, and measurement. Here are some of the highlights, based on Andrew Clarke’s presentation at the Marketing Roundtable and a similar presentation given at a Siebel webinar.

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