Late last year, Google did the politically correct thing and wished everyone "Happy Holidays." This winter, the situation within the company may be a little less joyous, as cutbacks of various types might be occurring.
The Incredible Shrinking Book
Have you ever read a long document on your computer screen? I’m talking novel-length. It’s not nearly as comfortable as paging through a book from your couch. But if you’re brave enough to try something even more doubtful, stories are becoming available through cell phones.
The Shrinking Ad Dollar
CPR CPA CTR… what does it all mean? What it means is dollars “out” of your pocket instead of “in” to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.