Tag: shopping

New PayPal Checkout Process Makes Online Shopping Easier

Using PayPal as a gateway for accepting online payments has just become much more attractive. PayPal, owned by eBay, has always been considered one of the best, most secure choices of payment for auctions, whether by check or credit card. But one of the biggest drawbacks to it has been the restriction that the buyer also had to have a PayPal account in order make that payment.

Evaluating a Search Engine Friendly Shopping Cart

The objective of any shopping cart or e-commerce system is to allow visitors to shop on a business site for products they want. Not all search engines are created equal with equal capabilities. Some search engines are able to navigate through dynamic sites while others are not. Sometimes the search engines that are able to navigate through dynamic sites have problems indexing and navigating through the entire site.

Evaluating Online Shopping Cart Software

If you’re in a position where you need to evaluate online shopping cart software programs for your company, you’re in for a big challenge. There are a ton of shopping cart software vendors online, so how do you decide which one is the best fit for your business? While we can’t possibly offer you a definitive solution, we hope the criteria below helps narrow your search by bringing up a few things that shouldn’t be ignored.

Shopping Search and the Small Online Retailer

Shopping search is something all large portal sites attempt to
incorporate into their search functionality in one way or another,
but knowing where you are getting your results from is the
difficult part for most of us. The biggest issue is that nobody
really understands that a search engine is made up of multiple
resources and that is especially true of shopping search.

Why We Buy: The Science of Shopping

“Experience design,” as it’s often used in the online world, refers to everything a customer comes in contact with when having experience with a brand-what the colors are, what emotions the design conveys, how the text is written, ease of interaction with the web site, how the content is structured, and much more. Information architects and designers sometimes forget that there is an offline experience as well; Paco Underhill’s “Why We Buy: The Science of Shopping” explores customer experience and consumer behavior as they affect retail and offline environments.

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