Tag: shopping

Online Back-to-School Shopping Not Too Popular

It doesn’t look like too many people plan to do their back-to-school shopping online. eMarketer looks at a combination of studies from BIGresearch and the National Retail Federation, Deloitte, and OfficeMax. These studies paint similar pictures, and they just don’t show too many intentions from parents to turn to the web as the school year draws near.

Online Holiday Shopping To Surpass In-Store Shopping

For the first time, the Internet has surpassed brick-and-mortar stores as the preferred way for multi-channel shoppers to buy holiday gifts, according to a new survey by the e-tailing group.Nearly half (49%) of those surveyed said they plan on doing their gift buying online while 44 percent intend to do so in-store.Reasons for shopping online include saving time (88%), locating hard-to-find products (84%), greater selection (83%) and avoiding crowds at the mall (83%). Saving money was still an important factor for 80 percent.

Microsoft Says Ciao to Online Shopping Search

Microsoft is looking to boost its online shopping search market share. The company has announced an acquisition of Greenfield Online, owners of popular shopping search site Ciao.com. This is the largest purchase Microsoft has made in a while. The company appears to be playing around with the money it had left from the Yahoo deal falling through. They dropped 486 million big ones on this one.

CPC Is Flat, But People Are Still Shopping

Speculation as to why Google’s paid clicks have flattened in January has led to further speculation that a recession has caused consumers to do less search-initiated shopping. Hitwise’s Bill Tancer has information that suggests otherwise.(It occurs to me also that investors have been spoiled by Google’s constant growth, as even when Google grows there is disappointment that there wasn’t more growth. And flat returns now might as well be declines. Regardless, I suppose market corrections are inevitable. It just sucks if you bought in at $747 per share.)

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