WebProWorld
On average, online retailers still only convert two to three percent of visitors into buyers. Though people are buying more online than ever before, that number has remained consistent over the last three years.
The three percent conversion average is also consistent across studies by different organizations, according to e-Marketer. That means that 97 percent of shoppers still prefer to buy offline.
In a PriceRunner survey of 400 shoppers who have been purchasing items online between one in five years found that close to 40 percent of survey respondents were not satisfied with returning items they had purchased online.
The main reasons given for returning an item online were, an item was damaged, the wrong item was shipped and the item was an unwanted gift or a duplicate.
If you were thinking a classic toy came back to life on its own merit – or that Generation X had managed to instill a sense of Seventies coolness into their children – rewind and think again. As holiday season searches spike for the return of Hasbro’s Baby Alive, you may notice the faint effluvia of marketing, which of course, is what we celebrate in December.
Like the big blue public mailboxes, and the pay phones before that, window shoppers are diminishing; perhaps resident mall grandpas too, people-watching and purse-holding. Actual shopping – that is, comparing – is done online, even if the purchase is often offline.
Holiday shopping this year looks to be going better than ever according to metrics released by Nielsen/NetRatings. Their eShopping Index saw a 29% increase from home on the day after Thanksgiving, garnering 17.2 million users over 100 online retailers.
Not about to sit on the sidelines as other websites reap the influx of online shopping, MSN announced a “new and improved” MSN Shopping service with new comparison shopping tools, links to free shipping, and services for procrastinators. And if Danny Bonaduce rehab TV has left you cold, “America’s favorite mother,” Shirley Jones will be at your service with gift ideas.
For Online Publishers/RSS Feeds users – RSS (Real Simple Syndication) is a popular way for online users/publishers to pull news and information from across the web.
All’s not fair in love and Internet shopping. And a new study, entitled “Open to Exploitation” shows that online shoppers are clueless about their vulnerability to abuse from retailers.
CrossMedia Services, Inc. today announced the launch of ShopLocal, an online resource that allows shoppers to research local specials and sale items at stores close to home.
On the net, these are the words that your store will never have to say. Your customers can shop and spend money on your site 24 hours a day, 7 days a week. When you are asleep in your bed they are purchasing your products.
