One of the most fascinating aspects of the web is its dynamism. We all know that it develops at an astonishing speed – yesterday’s craze is today’s old news, and bigger and better things seem to be springing up every few days. Some of them crumble quickly into dust, while others seem destined to tower above the rest.
Shattering the Branding Myths
If you’ve been online long, you’re sure to have seen many “gurus” give their ideas about branding. However, much of what you read simply isn’t true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good.