At some point, every serious writer is forced to sit down and conclude that there is something seriously wrong with their work. It wanders; it is pretty in some spots and horribly ugly in others. It doesn’t always make sense, and is uneven in places. Even though every sentence is grammatically correct, there is something fundamentally broken about the piece.
Advertisers! Sharpen Your 5 Line Ad Skills
You’ve heard it before, don’t write your classified ads to sell your products. Write them to draw your potential customers in for a closer look.
Sharpen Your News Peg to Hook Reporters
Of all the journalism concepts that PR pros should know, the least understood and the most misinterpreted is the news peg. You cannot hope to succeed as a PR Rainmaker if you fail to grasp this basic idea.