If you have a dispute with Google over a relatively small amount of money, it’s probably best to take the company to small claims court. Joining a class action suit will only make lawyers rich and leave advertisers with advertising credit.
Kentucky Blog Blacklist Case Settled
A federal lawsuit filed by a Kentucky blogger against former Governor Ernie Fletcher and the Commonwealth of Kentucky has been settled. Under the terms of the settlement, the Commonwealth agrees to apply a "viewpoint-neutral" policy to blogs and websites accessed by state-owned computers.
Trademark Keyword Issue Far From Settled
We can only expect this issue to be brought before the courts more and more, which might mean it is eventually decided by much higher courts: Does targeting your competitor’s trademark keyword in search ads constitute "use in commerce," and thus a trademark violation.
SEM Settled? Good, Now On To Real Marketing
The e-business world is moving on from SEO and SEM. That doesn’t mean they aren’t important. It means that everybody seems to get it now (perhaps) and it’s sort of a standard practice, like tacking fliers to light posts. The next frontier has two branches: branding and making connections.
Where it’s not going: direct marketing (been there, done that for a decade now); single-channel.
IBM Crisis Averted: Suit Settled
IBM announced last week that a settlement had been reached in a civil suit with a very high price tag.