LookSmart announced a new tool called SmartRotation today. It is a cost-per-action (CPA) driven tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel.
MySpace The McDonalds Of Ad Serving
Fox Interactive Media tops Comscore’s list of top display advertisers in June, serving up 52.3 billion ads (15.9% of the market) to 83.7 million people. MySpace accounted for 51.5 billion of those views. Yahoo, in second place with 10.5% market share, was significantly behind MySpace and Fox in terms of ad views, serving up 34.6 billion, but dwarves all other contenders in terms of audience reach. Over 130 million unique visitors viewed ads on Yahoo.
Google Testing Privacy-Enhanced Ad Serving
New privacy practices announced by Google will get a workout in a test of third-party ad serving technology.
Free Ad Serving from Google – Will it Win?
As I already suggested previously, John Battelle has also now posted saying Google’s upcoming foray into third-party ad serving will be with a free product.
The Self Serving Agenda of Search Engines
Andrew Goodman recently posted about SEO industry reputation woes, but the real reason for the problem is the self serving agenda of search engines. Don’t underestimate the marketing of the search engines, which outside of their own link buying and selling, generally like to hint at this equation SEO = spam.
Google’s Ad Serving Plan: Closing in on Offline
Two recent patents indicate that Google is taking significant steps to finding more places to put search, navigation, and ads.
MSN Serving Coffee
Thank god for Microsoft
Yahoo Serving Coffee And Ads
A marketing blitz by Yahoo with television and radio advertising will culminate Friday with a coupon offering free Dunkin’ Donuts coffee to those who set their browser home pages to Yahoo.
Food Network Serving Online Video Series
A new 13-part series will be shown on Foodnetwork.com as they attempt to skew younger.
Hunters and Gatherers – Are You Serving Both Their Needs?
The University of Exeter in the United Kingdom recently published research financed by Barclays Bank, which has implications for everyone who is serving the general population.