WebProWorld
While visits to online career development websites continue to grow, fuelled by fears of job security and increased layoffs, there’s one particular age group that has grown faster than others.
Visits to career development websites grew 20% YoY, according to Nielsen, rising 41.5 million visitors in January 2008 to just under 50 million in January this year.
A painfully uncomfortable sales scenario is the team call with a senior that does not go well. Whether the senior has been blindsided or the salesperson just wasn’t prepared, a bad call with a senior not only hurts the client relationship, but also internal credibility.
If you are marketing to an older audience, don’t discount the value of a website. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy.
I’ve been active in Internet marketing since 1996, including working with several businesses that acquire customers solely over the Web. Not long ago, while assisting a client who markets specifically to seniors, I had the biggest surprise of my life!
Last night I have conducted a little seminar on the topic of using the Internet. While no age restriction was placed in the ad, every participant was at least 55 years old. Some were clearly of a retired age.
