Tag: selling

10 Tips For Selling Books Through Radio Interviews

William A. Gordon and Stephen Schochet are Hollywood authors and storytellers who, between themselves, have done over 600 radio interviews. Although they work independently, they often share information about specific shows and compare strategies for getting booked. Here they share some of the lessons they have learned about selling books, CDs and audiotapes through radio interviews.

Selling the Value Proposition

Pricing your product or service is one of the thorniest marketing decisions you will make. Typically, you will consider the costs of producing and providing that product or service, distribution, advertising, and the competitive environment. And, of course, profit. Maybe there’s a little wiggle room to make more or less profit and still stay in business. And then you hold your breath and hope the market finds your pricing acceptable, and hope the competition doesn’t blindside you with an aggressive pricing strategy. There doesn’t have to be such angst.

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