“Search is the hottest topic in marketing. Period,” states the website for the upcoming Search Engine Strategies conference, which will feature sessions dealing more with search strategies.
Perhaps that’s why we’re seeing a growing trend of e-Business professionals seeking to understand the behavior patterns of web users. “It’s important for marketers to understand where in the buying funnel their customers are most likely to use a search engine to help in their purchase,” Enquiro President and CEO Gord Hotchkiss said in “Inside the Mind of the Searcher.”