Mona Elesseily has nearly five years experience crafting Yahoo Search Marketing (YSM) campaigns for her clients but over the last 16-months, she has been absolutely immersed.
Do You Really Need Search on Your Website?
You need to decide whether the value of having search on your website is greater than the cost of making sure that you do it well.
Local Search Still In Its Infancy
There’s still plenty of room to grow for local search marketers, according to panelists at the Yellow Pages Association (YPA) Annual Conferences. Though small businesses that have invested in local search advertising report good results overall, many of them still aren’t exploring the medium.
Rocketboom Finds PodZinger For Search
The popular Rocketboom video blog reached a point where it needed a more robust search feature, and partnered with PodZinger to fulfill that function.
Blog Search Engine Sphere Launches
Hyped-up blog search engine Sphere launched a number of minutes ago, and already there is some discussion on it.
Sphere Blog Search Lifts Off
Sphere exited its beta testing phase with the launch of version 1.5, and several new features were put into place before its formal debut. After several months in private beta testing, which we reported on last October…
Search Engine Optimization: Beyond Search Keywords
The words people type into a search box are not always the words they like to read when they click on the search result. Here’s why.
Yahoo Search Marketing Offers Service for Travel Vendors
If you promote any kind of travel services online you’ll wan to pay attention. Yahoo Search Marketing (formerly Overture) has launched a new program called “Travel Submit”.
Yahoo Ambling Along With Paid Search
The company confirmed its intent to roll out new technology to improve the relevance of its paid search advertising at a deliberate pace.
SEMLogic Means No More Search Engine Secrets
Murdok looks at Fortune Interactive’s SEMLogic technology and our newly launched SEMasphere and gives it a thumbs-up. From the article…