Dear Kalena…
A quick question – How much added value is there to placing keyword text within bold, strong, italics, or emphasis tags in terms of the weight given to those terms by search engines?
Thanks,
Adam
Kalena’s Answer:
Dear Adam
Search Celebrates Valentine's Day
The search engine industry is never shy about embracing the various holiday activities, even if the day being celebrated is strictly a Hallmark event; and Valentine’s Day is no exception. From a minor logo alteration to perhaps a Super Bowl/Veronica Mars marriage proposal, many search pundits turn their creative juices up a little more if […]
How Search is Like Travel
I’ve written in this space before about Web site searcher behavior, but I don’t think I’ve ever talked about how it feels to search. To do so, I think it helps for us to compare the way it feels to search for information to the way it feels to search for a physical destination. I believe that we human beings have many of the same neurons firing when we engage in those two tasks. So, how is searching like traveling? I think it’s all about feeling "in control."
Social Media’s Impact on Search Engine Marketing
Today I’m doing an online radio interview over at RSS Ray on social media and search engine optimization. Our discussion will cover fundamentals of social media and how businesses, small and large, might use such tactics as part of their online marketing mix. We’ll also discuss blog marketing and press release optimization.
Healthline Launches Symptom Search
Especially for the hypochondriac in all of us, Healthline.com unveiled its new Symptom Search product this week. The "search-driven symptom exploration tool" pulls data from the Centers for Disease Control and from medical reference libraries.
In all, says the company, 3,500 symptoms and 900 diseases are documented. Healthline says that’s ten times the number of symptoms covered by WebMD or MayoClinic.
New Live Search Mobile Features Launched
At the 3GSM World Congress 2007, Barcelona, Microsoft launched three new Windows Live products for mobile devices. The products are Live Search for Windows Mobile, Live Search for Java and Windows Live for Windows Mobile.
Google Adds Malware Warnings To Search Results
Google is integrating malware warnings in the search results to warn searchers about risky sites before they go there. In fact, searchers have to work extra hard to get to them.
Results for the phrase "beautiful free screensaver" include a warning with the top result, linking to EliteSavers.com, reading "This site may harm your computer."
Search and SEO Personalization: Lost in the Shuffle
What is not lost with the personalization of search:
Important components of search marketing have always been and will always be increasing quality traffic, increasing sales, and increasing profit. These are the ultimate indicators of success for any search marketing campaign. The introduction of personalized results for users does not change the importance of these indicators or goals in any way.
Does CSS Help Improve Search Engine Rank?
Dear Kalena…
Does CSS help improve search engine rank?
contactlab
Kalena’s Answer:
Hi contactlab
FAST & Infospace Team Up For Mobile Search
In a statement released this morning, Fast Search & Transfer (FAST) and Infospace have announced a partnership aimed at delivering an ASP mobile search service, enable carriers to assert more control over their content business models while providing mobile search to customers.