As a web analytics junkie I tend to notice trends and changes in my blog statistics. One recent trend I’ve noticed is that I get more search traffic from Google Blog Search than I used to get.
Search Spam Comes From Few Places
Microsoft researchers teamed up with University of California, Davis researchers to pinpoint exactly where "the bottleneck" of Web spam occurs and how legitimate advertisers inadvertently end up in bad neighborhoods. The majority of spam, they found out, comes from the same few places, and the middlemen are some names you might recognize.
Internet Search Powered By… K-Fed?
Kevin Federline, who is mostly notorious for his former marriage to Britney Spears, hasn’t exactly burned up the charts with his musical endeavors as of late. In an attempt to boost his popularity, Federline (or K-Fed, as it were) has partnered with Yahoo and Prodégé to build his very own search engine.
If you take a search engine, add a floundering pop star, and throw in prizes for searchers that run queries on the site, then what will you come out with?
Don’t worry; I’m not quite sure either.
Convergence of Search and Social Media Marketing
I know that Jordan already linked to my Podtech interview with Jennifer Jones, but social media guru (and blogging buddy) Jeremiah Owyang asked if I would embed the Podtech flash player and also posed four tough questions for me to answer.
The Real Goal of Search Marketing
Great post by Melissa Burdon at grokdotcom on the real goal of search marketing—conversions. If you’ve been reading this blog for any length of time, you know how much I agree.
AOL Steers Toward Local Search
Not to be outdone by big Internet players and smaller local-focused search companies, AOL has quietly opened up beta testing for AOL Local, its local search product.
Live Search Defines Place In Dictionary
The online Merriam-Webster dictionary includes alternate links for more information about a term; among those links, visitors can find one going to Microsoft’s Windows Live Search.
Was YouTube Search Bad By Design?
We considered the effectiveness of YouTube’s video search, and how it might be fixed. Now that Viacom has sued Google and demanded damages of upwards of $1 billion for copyright infringement, we have to wonder if YouTube’s native search was impaired, rather than ineffective.
How Social Media and Search Redefine Expert / Guru
Search marketing & social media have forever re-defined the way we find, qualify and think about expert and guru. Anyone with a website or online presence can put the word expert or guru next to their name, publish an article on whatever they want and market it to the world.
When online users vote for the article on the social media sites, other bloggers link to this article, and generally the ideas are either embraced or refuted. The article may then end up ranking for the key terms associated with his or her profession. The word without reference has lost meaning and the way a real expert or guru is viewed online has to do with if the online community has embraced them or not, or whether they can market to an audience and then perform or verify what they said /claim is actually true.
No More Search Results In Google SERPs?
Google employees are hinting (strongly) that the search engine is being more discriminatory about website search results appearing in Google’s search results. That cross-mojonation, if you will, isn’t what searchers want.
And while that seems simple on the surface – a search result leading to another search result in a vicious cycle is pretty frustrating for most users – it leaves a lot to think about from the webmaster side.