My new article "Four Steps to Better Business Leads From Search" is now available as part of Search Engine Land’s Strictly Business column, which covers topics related to B2B search marketing.
Editorial Status Keeps Yahoo Search Ads Real
Yahoo’s Search Marketing folks compare the review of ad campaigns posted to their service with the process of giving a Presidential candidate an editorial endorsement.
Social Search – The Next Big Thing?
Search technology has been marked by a few big leaps in its history. What began with relatively crude algorithmic analysis of the content of individual pages was improved dramatically by Google’s sophisticated use of off-page criteria, notably PageRank and link anchor text analysis.
While refinements continue – Google now reportedly uses more than a hundred or two criteria in its rankings, held together by complex weighting schemes – the basic nature of search technology hasn’t changed much lately.
Which Blog Search is Best?
Last Friday I visited the famous South Park area in San Francisco. It’s a small park south of Market street where a number of cool Web 2.0 startups are located (Twitter’s parent, Obvious Corp, is located in a building on one end of the park).
Confusing Search Engine Bots?
There are two primary factors to getting a page ranked – discovery and relevancy. By and large, search engines are clever creatures, but the very best webmasters will always send out the right signals to gently guide the search engines, and in return receive great rankings for their content.
Search engines discover content using their bots (or ‘crawlers’), and determine relevancy (and by extension ranking) using advanced algorithms.
Job Search: Your Online Identity Plays a Role
Traditionally, a well-polished resume and rock solid interview technique were the standards that job seekers aspired to when venturing out to find new employment. As the Internet has become more of a user-generated medium, however, blog posts and online photo albums send just as important a message to potential employers about your character.
Technorati & the Blog Search Wars
Technorati CEO Dave Sifry has a new “state of the blogosphere” report out, although the first part of it reads more like a “state of Technorati” report — which my friend and fellow mesh organizer Mark Evans and some others believe is a bit of plumage-fluffing aimed at catching the eye of a potential suitor such as Yahoogle or MicroNews Corp.
Is Search Going Social?
Finding true relevance in search results is becoming the new focus of users who are looking to the web for their information needs. For years, the algorithm has been the standard method that search engines have employed to determine relevance and deliver comprehensive results. Social search, however, could represent a change in search philosophy.
Even though Google prides itself with impressive algorithms and the latest in anti-spam technology, are search engines like Google truly succeeding at delivering results that are relevant to search terms?
Nokia Visualizes Mobile Search
The heated competition for mobile handset search eyeballs may have reached the melting point of titanium now that a Nokia patent for visual search has been revealed.
Google Looks To Improve Health Search
When searching for health information online, it’s hard to know what sites are trustworthy. Google has a system for marking authoritative results, but by the company’s own admission most users are unaware of how to interpret the indicators. So how can the experience of searching for health-related information be improved?