Yahoo gave away 0.6 percent of US search engine market share in March 2007, with Google and Microsoft gaining at Yahoo’s expense by comScore’s numbers. Higher expenses in the first quarter led to shares of YHOO sinking after hours.
Search Engines Build Blog Traffic, Not Popularity
Optimizing your blog for search will certainly increase the amount of search engine referrals that will come through, which sounds great on the surface to anyone looking to monetize that traffic. When it comes to retaining users and garnering popularity, however, search becomes less important.
Inbound traffic is the most commonly employed metric in determining the value of a website property. In calculating market share, analytics firms almost exclusively base their figures on the volume of traffic a site receives.
Recalls Rise In Search Significance
Almost one month ago, fellow Murdok writer Jason Lee Miller covered the Menu Foods pet food scare. To date, his article has garnered 47 responses – a Murdok record, as far as I know, and that proves a point: various recalls have become a very big deal in recent days.
Survey: Search Marketers Happy With ROI
According to a study conducted by Jupiter Research, sixty five percent of advertisers will increase their spending in search marketing in the coming year. Overall, advertisers are pleased with the return on investment (ROI) that they are seeing from the dollars that have been spent thus far in search.
Google Marches On, Leads In Search
Searchers in the US made Google their choice in March 2007, as Hitwise reported a 64 percent market share for the search engine.
SES: Search Speaks Up On Ad Quality Scores
A controversial piece of the SEM puzzle considers whether or not a marketer’s advertisement suits the quality requirements of the search engines. A session at SES New York brought out the opinions from reps of Google, Yahoo, and Microsoft about ads and quality scores.
Schmidt: Google’s Beyond Search Now
Just about everyone has an opinion on what Google is and where they are going. A recent interview with Google CEO Eric Schmidt with Wired reveals what he thinks Google is and what the future holds for the company.
SES: Pumping Up Video Search Optimization
Making video more visible means working on its appeal to video search engines. A morning panel at SES New York discussed Video Search Optimization.
Search Engine Friendly Pages and Domain Names
Last week I wrote that a search engine friendly website is not the same as a search engine optimized website. While that is a good article in and of itself, I’m using that as a jump off point to start a short series on the topic of building a search engine friendly website. Just in case you haven’t caught on yet, this is the first post in that series.
Microsoft Stops Filling Search Boxes
MSN UK was running an experiment where they pre-filled the search box with “of the day” popular terms, such as “Apprentice BBC” or “Cricket World Cup”, hoping it would prompt users to take advantage of the search box a little more. Well, after a few days, the experiment has been retired and dubbed a bad idea.