DVR innovator TiVo has announced a new Universal Swivel Search feature for its broadband users, which allows them to search broadband, cable, and broadcast programming.
Pipl Succeeds At People Search
There are a lot of niche search engines out there; considering how effective Google and Yahoo are, one could easily say that there are too many. This has led me to become a bit suspicious when new ones pop up, but Pipl – a search engine for finding people – is gaining traction.
Prizes Abound In Yahoo’s Search For Greenest City
An A-list actor . . . two fleets of hybrid taxis . . . and Yahoo! These are the central elements of the new “Be a Better Planet” campaign, launched today. The environment is, of course, intended to be the big winner here, but two American cities – and up to 150,000 private citizens – also stand to benefit.
Are Search Engine Rankings Dead?
The phrases “search engine optimizaton” and “rankings” have gone hand in hand since the start of the search marketing industry. Agencies have gone so far as to use “rankings” as part of their name such as Jill Whalen’s High Rankings, David Wallace’s “Search Rank” and of course, our company “TopRank”.
Integrating Flickr Into Yahoo Search
Yahoo! Search Blog: Famous Landmarks Get the Flickr Treatment in Yahoo! Search The Yahoo Search Blog is reporting that Flickr has recently added thumbnails of Flickr images for popular domestic and international landmark searches into Yahoo Search.
Wrap Up of the Search Insider Summit
This week was my first MediaPost Search Insider Summit event and I was glad to have been able to participate.
Search Insider Summit – Competitive Intelligence
Competitive Intelligence — One of the most powerful aspects of search engine marketing is the intelligence you can gain from it, both about your own brands and your competitors. Just how much can you find out about the competition?
Optimize for Local Search Traffic
Getting local search engine traffic is one of the things that small businesses aspire to. Some even don’t know they can increase the amount of local visitors by improving their website. So what can a local small business do to get the long-wanted local traffic?
What is local search?
Before we list things to do on your site to improve your local search engine traffic, we need to define what we want. This will help us to actually get what we want.
Search Engine Friendly: On Page Content
About a year or two ago I had a potential client contact me to inquire about our services. They had heard a lot about us and were really interested in our services for their website marketing. But our discussions ended up hitting a snag before we could get a contract signed. In fact, I basically told them that we were not the ones to be able to help them.
What was the snag? They were unwilling to make any changes to the visible look of their website. They said they had poured thousands of dollars into the design and they liked it exactly the way it was.
Integrating Search with Other Marketing Channels
Day two of the Search Insider Summit was full of great presentations and commentary, so be sure to read the frequently updated MediaPost Raw blog.