SMX: Pumping up Paid Search
Moderated by Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget
Part of the
network
network
Tag: search
Do You Really Need Traffic from Search?
Jennifer Laycock is starting an interesting experiment where she’s out to prove a business can survive without Google. Actually she’s…
Local Search Patent Holder Threatens Everybody
Verizon is first on a London-based company's list of lawsuits to file (or licensing agreements to be extracted) after winning…
TheFind Launches Shopping Search Engine for PayPal
TheFind.com, a discovery shopping search engine that debuted in 2006, has launched a shopping search engine that allows you to…
SMX: Personalized Search – Fear or Not?
Despite the session’s title, the Q&A quickly devolved into less of a discussion of “Fear or Not” and more into…
Top Universal Search Influencers
To recap, Universal Search is a term coined by Google in which results from different vertical search engines (images, video,…
Your Measure of Search Marketing Success
Have you been in the search marketing business for more than a few years? I am curious what your measures…
Google, SINA Partner On Search
Chinese Internet portal SINA Corporation has teamed with Google to improve SINA's search offerings in the areas of advertising and…
Search Marketing Measurement
Close to nine in 10 U.S. search marketers now measure campaign return on investment (ROI), according to iProspect's "Search Marketer…
A Look at Search Marketing Standard Magazine
Search Marketing Standard’s Boris Mordkovich offered me a subscription to their magazine a few weeks ago. I was dubious; I…
