When it comes to organizing all the world’s information and making it useful, Google’s mission may extend all the way to one’s DNA.
Avatar Seeks Semantic Search
Researchers at IBM Almaden have been developing a semantic search process that can delve into unstructured text to retrieve structured information.
Microsoft Forms Search and Ad Group
Microsoft has created a new division called the Internet Services Research Center (ISRC), which will focus on search and advertising technology.
Google Book Search Says Goodbye To Harry
Google Book Search has dealt with Indian manuscripts, Japanese universities, and Belgian libraries – interesting stuff, but not exactly in line with mainstream America’s tastes. Now Google Book Search is directing a nod – more of a bow, really – to Harry Potter.
Strong Branding Drives Search And Conversions
"Branding" has become a bit of a buzzword in online marketing, though there are still detractors out there decrying the lack of ROI, or at least the inability to measure it. Advocates have been quick to note that branding matters, it matters a lot, and now there are some numbers to back that up.
Mike Grehan Reloads on Universal Search
Rebecca Lieb announced the newly redesigned Clickz site. This rollout honors ten years of loyal service to the web design community. The look is clean and organized better. Avoid mousing around the header, however, unless you want to view a show or be pounced on with unannounced PDF files.
iRazoo Search Offers Rewards
There are search engines (Google), there are human-powered search engines (Mahalo), and now there’s the “world’s first people powered, points driven, search engine”: iRazoo. I’m starting to dread the future; every company will use at least 30 words to define itself.
What Semantic Search is Not
You may have heard the term "semantic search," but do you really know what it is? Some people have very big ideas of how computers will understand the meaning of text, but today’s semantic search falls far short of that. Regardless, what’s possible today is still very useful.
To understand how hard it is for computers to really understand the meaning of text, let’s not look at understanding entire documents or even paragraphs. Let’s not even look at sentences. No, let’s start with something extremely simple: noun phrases.
Profits Fall At Yahoo, But Don’t Blame Search
Jerry Yang’s return as Yahoo CEO experienced a less than auspicious start to his first time back at the helm for an earnings announcement, as the numbers showed a dip in display ad performance.
Google Offers Search For Small Businesses
Google has launched Google Custom Search Business Edition, which is focused on small businesses who want to add Google search to their Web sites.