There’s a large brouhaha (or perhaps it’s a kerfuffle) brewing in the blogosphere over the fact that Facebook has opened up its network to search bots from Google and others, something that was blocked by default in the past.
Japanese Search Project Could Challenge Google
Google’s search dominance has reached legendary proportions, and the term “Google killer” has become something of a joke. But there’s word that a number of powerful companies, along with the Japanese government, will work together to challenge the search giant.
Zooomr Hits Upon People Search
There are just sixteen days left until Yahoo Photos shuts down, and as users look for another service, they might consider using Flickr, which is also owned by Yahoo. Or they could consider Zooomr, which just added a people search feature.
BT Publicizes Search Marketing Service
BT Web Clicks, a newly announced search marketing service, aims to help small British businesses by putting sponsored links on search engines. What’s more, the service offers “guaranteed results*.”
Search? Bah, We’re Ready For Some Football
There’s a dearth of interesting bits in the world of search this week, probably since it’s between SES San Jose and the last big holiday weekend of the summer.
SES: Search Engines Talk Click Fraud
At SES San Jose, representatives from the big four search engines talked about the persistent threat of click fraud, and how they are fighting back to protect their advertisers.
SES: Picturing Better Image Search
Search engines can’t read text in images, which can be a problem for image-heavy sites. A panel at SES San Jose explored the issues of indexing such sites, and working with image-specific search engines.
Yahoo Search Scripts Dynamic URL Rewriting
The beta launch of ‘Dynamic URL Rewriting’ in Site Explorer allows webmasters to tell Yahoo Search which dynamic parameters they would like the search engine to ignore.
SES -How Search Integrates as a Brand Vehicle
Well I am at Search Engine Strategies San Jose; the weather is beautiful, the company great and the discussions so far excellent. The following are point form notes from an interesting seminar that discussed how search can be used to aid in branding instead of just as a direct response sales vehicle. Each point, stat or anecdote is in itself intriguing but overall add up to a helpful overview of how to use search to brand. Please brace yourself, however, this discussion went to many edges of the marketing universe so this post will have gems from many disciplines.
SES – Personalization, User Search & Data Session
This year, Google made its personalized search service much more the default for many users. Other search engines have user data that could be used to reshape search results. This session looks at existing and possible moves in the space.