The one thing that’s interesting about Facebook is that it’s really a framework in search of a purpose. What’s not interesting about Facebook is that Microsoft just bought a tiny sliver of it for 240 million dollars.
Your Search Ad: No Search, But You Paid Google
When is a search ad click not really a click? According to Richard Ball of Apogee Web Consulting, it’s when someone clicks an ad on a parked domain to reach a site. So why is Google charging for these as ad clicks?
Microsoft Needs Live Search On Facebook
Shelling out $240 million for a 1.6 percent stake in Facebook may be Microsoft’s way of keeping Google away from the social networking site, but the deal may not be worth the money unless Microsft can get Live Search into the service.
Microsoft Live Search Gets More Intuitive
When you see a document riddled with typos and spelling errors, you may come to think of its author as sloppy or even stupid, but you’ll still be able to understand him. A search engine, on the other hand, could balk at such mistakes. Microsoft is trying to address this issue with two new features for Live Search.
Search Engine Fatigue Infects Many Users
Carpal tunnel syndrome . . . eyestrain . . . and search engine fatigue. Yes, there’s now one more problem from which deskbound people are likely to suffer.
Google Won’t Dominate Book Search
Despite the hubbub generated by a New York Times report, the world of book digitization doesn’t start and end with Google, or even the participation of Microsoft and Yahoo in the Open Content Alliance.
Mastering Panama / Yahoo! Search Marketing
What with running Marketing Pilgrim, consulting, speaking, and writing my own book, you’d probably expect me to have no time to read.
Live Search Maps Gets Improved Interface
Microsoft shipped a new version of Windows Live Search Maps, one that comes with an all new, all better interface.
Google Analytics Event Tracking, Site Search Reports…
Google announced that their server traffic tracker Analytics is starting to roll out a couple of new features in the coming weeks. Also – good timing – a new version of the desktop sibling to Analytics, Urchin, will be available.
Yahoo Signs Big Ad And Search Deals
Yahoo’s been busy lately – in addition to announcing its third quarter financial results, the company has sealed deals with Cars.com, Forbes.com, Ziff Davis Media, and WebMD.