You’ve conquered the world of online search advertising, but what next? As more and more people rely on their mobile phone for content and information, mobile search advertising is a natural path for growth and YOUR attention. As the leader of mobile search and advertising, Medio will share with you the basics of search advertising on the device that is personal and immediate. We’ll share tips and tricks on how to optimize a campaign for mobile and targeting opportunities that is unique to mobile.
Travel Search Sites Kayak, SideStep Connect
In the official press release, forms of the word "merge" are used four times, "purchasing" comes up once, and "acquire" and "buy" are nowhere to be seen. Nonetheless, the bottom line is that Kayak.com secured a spectacular round of funding, and proceeded to take over SideStep.com.
Swisher: Yahoo Should Sell Search Marketing
With Yahoo being on the sidelines while Microsoft scooped up Viacom’s graphical ad serving needs (and booted out DoubleClick in the process), Kara Swisher think Jerry Yang should make a sale.
SIS – Search Insiders Speak
Every day, MediaPost’s Search Insider columnists illuminate the search landscape. Now it’s time for them to get off their pedestals and face your toughest questions first-hand. They’ll mouth off on all the most pressing search issues and the hot topics discussed at the Search Insider Summit so far.
Search Insider Summit – Keyword Services Platform
The sponsored lunch today at Search Insider Summit comes from Microsoft adCenter which included a demo of their new Keyword Services Platform and add-in to Excel 2007.
Search Insider Summit – Dominate the Universal SERPs
Do we need to change our entire campaigns to capitalize on universal search? Find out what you can do to better dominate the universal SERPs and grab searchers’ attention.
Search Insider Summit – Day 1 Pics
As has become the practice for me while blogging conferences, I take a lot of photos. Not as many as Tamar Weinberg, Barry Schwartz or even David Berkowitz, but quite a few.
Search Insider Summit – Jordan Rohan
Jordan Rohan, the perennial keynote at MediaPost’s Search Insider Summit in Park City, Utah, is back with a slew of insights, this time with a year-end review, an outlook for 2008, and some awards.
Note: These comments are Rohan’s, not my analysis. Reporting now, insights later.
Key developments for 2007:
Search Insider Summit: Big Agencies & Search
9:00am: Keynote address – FaceOff: Will Agencies Ever “Get” Search? with Gord Hotchkiss, CEO & President, Enquiro Mike Margolin, VP, Interactive Marketing Director, RPA
Pics From Search Insider Summit
You know those stories you hear once in a while about people who “blog in the nude”?