The economy’s problems have, in some corners, elicited comparisons between now and 1929. Other experts don’t even use the word "recession." However, it looks like the people in charge of the news sites run by Google and Yahoo are in a good position to visit the completely opposite side of the spectrum and focus on some silver linings.
YouTube’s Search Ads – Will You Buy Them?
Google will announce its third quarter financial results on Thursday, and in the meantime, the company seems to be looking for revenue under every rock… and YouTube may be the biggest rock of all.Searches for all sorts of terms on YouTube are turning up links to one or more "promoted videos" on the right-hand side of results pages. Each ad consists of one small image and Google Adwords-style text ad.
Yahoo’s Openness To Search
Yahoo announced that they have integrated a couple of applications from their SearchMonkey project into everyday search results for users of the Yahoo search engine. The two integrated apps are from Citysearch and Zagat, which Yahoo intends to use for improved local search results along with Yelp and its own Yahoo Local results.
Google Doubles Book Search Partners
Google really has the ball rolling on the controversial Google Book Search project. Reuters is reporting that 20,000 publishers have signed on over the last year, doubling the number of partners that Google has. The company has also added two new library partners over the last year bringing that number up to 29.
Paid Search To Reach $26 Billion
Even with the global economy faltering, spending on paid search advertising still has room to grow and is on track to reach more than $26.9 billion by 2011.New data reveals that the largest search marketers would spend even more if they could, according to a recent study by JupiterResearch, commissioned by search management firm Marin Software.
Branding And Search Engine Marketing
Do you have a brand? If not, your site is part of a "cesspool." In AdAge Google’s CEO Eric Schmidt explains the AdWords quality score and organic ranking algorithms in laymans terms:
Authors Of Search Engine Marketing Talk
Mike Moran and Bill Hunt, authors of the new edition of "Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site,"spoke to Murdok about some of the changes they have seen in the industry since their last book in 2005.How has social media impacted search engine marketing?
Facebook Launches Microsoft Live Search Integration…
Facebook temporarily launched Microsoft Live Search integration with its site before removing it a short time later. It’s unclear why the feature has been removed, but the post announcing it on the Facebook Blog was removed as well, so I’m guessing it wasn’t quite ready for primetime, and they goofed.
Majority Of Retailers Rely On Site Search And SEO
The overwhelming majority (90%) of U.S. retailers rank site search, search engine optimization (SEO) and email marketing as the most important ecommerce tools helping to promote their online businesses, according to a survey from SLI Systems.Forty-percent of retailers ranked social media tools, such as blogs and podcasts, as gaining importance, and 38 percent said that user-generated content is increasing in popularity.
SMX East: Bill Tancer And Search Trends
Search is important in the business world, keeping companies like Google and Yahoo afloat and causing others to revise their sites in every way imaginable. Search often indicates what society as a whole is up to, as well, and Bill Tancer explored this trait at SMX East.