Tag: search

Microsoft Live Search to Be Rebranded?

Rumors have been flying around about a possible rebranding of Microsoft’s search engine from Live Search to a few other names that Mary Jo Foley at ZDNet reported on. Names being tossed around include: Bing, Hook, and Kumo (which means "cloud" or "spider" in Japanese). Foley went after the public opinion on which one would be best and the results so far are as follows:

Dr. Larry Cornett on Universal & Blended Search

One of the most interesting sessions at this upcoming Search Engine Strategies in Chicago is going to be Universal & Blended Search. Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search is one of the top experts in the world on this subject and is also a panelist at this session in SES Chicago. Last week I had the opportunity to chat with Dr. Cornett to get his insight on blended search and to get a better understanding of Yahoo’s future in this area.

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